Valid from: October 11, 2025
These personal data processing principles are drawn up in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).
The controller who determines the purpose and means of personal data processing is:
Name/Title: Pyloop Studio – Jitka Kopečková
Registered address: Pod Vodojemem 399/12a, 40010 Ústí nad Labem
IČO: 74161121
Contact: studio@pyloop.cz
We process the following categories of personal data:
Identification data: Name, surname.
Contact details: E-mail address, telephone number (if provided).
Billing data: Address, for entrepreneurs additionally company name, company registration number, VAT number.
Contract performance data: Order data (purchase date, price), license key, type of purchased software.
Technical and operational data: IP address, information about the operating system and browser (to ensure compatibility and technical support), website logs.
Website behavior data: Information obtained through cookies (see point 8).
| Purpose of processing | Data categories | Legal basis according to GDPR | Retention period |
| Contract performance (Sale and delivery of license) | Identification, contact, billing, performance data | Article 6(1)(b) – Performance of the contract | For the duration of the contractual relationship. |
| Fulfillment of legal obligations (Accounting, taxes) | Billing, performance data | Article 6(1)(c) – Legal obligation | 10 years from the end of the tax period. |
| Legitimate interest (Technical support, dispute resolution, license protection) | Identification, technical, performance data | Article 6(1)(f) – Legitimate interest | 4 years after termination of the contract or until the dispute is resolved. |
| Legitimate interest – Marketing (Sending commercial communications to existing customers) | Contact details | Art. 6 (1) (f) – Legitimate interest (Act No. 480/2004 Coll., Section 7 (3)) | Until the consent is withdrawn/objection is raised. |
| Consent (e.g. sending newsletters to third parties, analytical cookies) | Contact, technical details | Article 6(1)(a) – Consent of the data subject | For the duration of the consent. |
Direct marketing (commercial communications): We use your email to send you information about our software and related news. You have the right to object to this processing at any time. You can unsubscribe in each email.
License protection and security: Processing of IP address and technical data to prevent license abuse or cyber attacks.
Enforcement of legal claims: Use of data to resolve complaints and disputes.
We only transfer your data to verified third parties (processors) who comply with data protection standards and are necessary for the fulfillment of our obligations:
Payment gateways: For processing online payments.
Accounting and tax service providers: For bookkeeping.
Technical and IT service providers: For server management and email communication.
Data is not transferred to third countries outside the EU/EEA.
As a data subject, you have the following rights, which you can exercise by email to studio@pyloop.cz:
| Your rights | Description |
| Right of access | The right to obtain confirmation as to whether and what data we are processing about you. |
| Right to correction | The right to correct inaccurate or incomplete data. |
| Right to erasure (To be forgotten) | The right to erasure of data if the purpose of the processing no longer applies or you have withdrawn your consent (does not apply to data processed under a legal obligation). |
| Right to restriction of processing | The right to restrict data processing in certain cases (e.g. in the event of a dispute over the accuracy of the data). |
| Right to data portability | The right to receive your data in a structured format and to transfer it to another controller. |
| Right to object | The right to object to processing based on legitimate interest (in particular for marketing). |
| Right to withdraw consent | The right to withdraw consent at any time (if processing is based on consent). |
If you believe that your rights are not being respected, you have the right to file a complaint with the supervisory authority:
Office for Personal Data Protection
Pplk. Sochora 27, 170 00 Prague 7
Website: www.uoou.cz
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